The promotion is called "Rescue the Rainforest". In the words straight from the carton:
"Rainforest is disappearing fast and causing our climate to change. Together with Cool Earth, Tropicana aims to save thousands of acres of endangered rainforest and protect our future." Each carton of orange juice has a unique code printed on the side of it. All a consumer needs to do is go to http://www.tropicanarainforest.com/ and enter in the code. For each code entered, Tropicana and Cool Earth are preserving 100 square feet of rainforest. The website is actually really nicely done, with information about the rainforest as well as interactive components such as games for kids. I realize that 100 square feet is really not a huge amount, but I would be willing to bet that Americans consume a large quantity of orange juice consistently. If everyone opted to support Tropicana, considering that they will be buying orange juice (or any one of the other 36 Tropicana products that qualify to rescue the rainforest) anyways, and then took a few minutes to enter the code on the website, a lot of rainforest could be preserved! Check it out! :)




What I had failed to think about was the most critical component; my actual snowboard. Traditionally, every ski or snowboard is made from some combination of wood, foam, plastic, fiberglass, carbon fiber, steel, and aluminum. The finished ski or board sandwiches these materials with a chemical bond, most commonly epoxy resin. The result is an amazingly durable ski or snowboard. While this is considered an asset by those of us that enjoy the sport, it makes the ski or board impossible to separate or recycle. As a result, almost every ski and snowboard ever made still exists today, and once it has been discarded will typically end up in a landfill. Although the life cycle of skis and snowboards varies, most people will get a new one at least every few years, and some enthusiasts kick off every new season with new gear. That's a huge quantity of skis and snowboards that are being thrown away every year, which suddenly makes my sustainable sport not so very sustainable after all... 
